Located in the Mobility District of Expo site, the South Korean Pavilion, themed as Mobile MASS_ITY, covers a total of 4,651 square meters and has four stories and one basement, which is ranked in the top five for the biggest pavilions.

The pavilion adresses to the wonders of the future mobility. As the team emphasized, the name of Mass_ity is a compound noun made of two words: Mass and City. 

In the pavilion, the architects interpret this term in the way that a mass of people dance excitedly, and it also represents the dynamics of Korea figuratively. 

The façade of the Pavilion aims to show varying images and colors by the minute by connecting and rotating cubes. Visitors are able to enjoy the exhibitions at the half-open hallway while passing-through the spiral aisles, simultaneously experiencing both the interior displays and exterior view.

“The desert sunrises and rays from it are reflected from many dew droplets on a desert flower. The flickers of lights remind me of card stunts of spectators of the soccer stadium, It also takes me to the sing-along rock concert,” said the architects. 

“The cohesive and spontaneous energy of Korean ness is very well expressed in these moments. A vision of a giant stadium-like structure with bright flickering lights comes to my mind.”

The South Korean Pavilion features a dynamic façade that constantly changes through the course of day. The pavilion uses a kinetic installation that interacts with its audience and surroundings.

The team has created a spin cube façade evoking Korean aspirations to represent and exhibit the idea of mobility in contemporary and future terms. The spinning cubes arising from the vision become an expression of Korean mobility and the energy of its people. 

The team used 1597 spin cubes representing abstract patterns of mobility theme and words of important messages. The spin cube has one digital and three analog color faces. 

“It aspires to be both digital and analog (digi_logue), in an attempt to bring some freshness to saturated and fatigued contemporary digital media,” the team added.

“The spin cube façade is attempting to be a digi_logue installation, which can be experienced within and without the building. The Spin Cube Façade is the exhibit.”

While the cubes creates a vivid façade for the pavilion, a Skywalk Ramp becomes a protagonist of design.