The ITC Sanskriti is located in Rajarhat, an upcoming suburb of Kolkata. The upcoming campus has a mixed land-use brief with IT and corporate offices, hotel, convention center and residential towers. Being conscious of the tradition of cultural pride and the philosophical inclination of the people of the region, Morphogenesis aimed to create an identity for the campus where buildings become a physical manifestation of the region’s rich artisanal culture. The massing of buildings is planned along a central spine aligned with the prevalent wind direction. The urban frontage of the tall, soaring stone facades on the east and the west have been manifested as vertical canvasses showcasing art and craft in the Bengal School tradition. The urban space is developed as a canvas to host and celebrate the Bengali socio-cultural ethos, which is one of discourse, deliberation and communal festivity. East-west courts traverse the main spine to create a highly permeable site that channels air movement to counter the high humidity levels. With this project, Morphogenesis intends to involve a large community of artists to give final shape to this creative conception and bring back craft to the public realm.