The company entrusted inDeco, a leading provider of workspace solutions, to conceive the combined lifestyles to create brand new office scenes, where working behaviors and lifestyles are injected with new vigor.

As commerce and services have long been integrated into communities, working has been blended into every corner of cities and has become a part of life. As designing Ruhnn Culture’s new office, inDeco worked to create a series of continuous spaces based on careful consideration of spatial pattern and order, light and shadows, material selection and interconnection of various functions, and to extract working scenes and translated them into lifestyles.

Work is life. It has emerged as a new work mode.

“E-commerce” and “KOLs” are the key words of Ruhnn Culture, so the users and visitors of its office are relatively special. In order to optimize user experiences, inDeco figured out a clear functional division. 37F mainly serves for live streaming, shooting and display purposes, complemented by office area and spaces for meeting and negotiation.

38F is mainly used as office area, which also accommodates other supportive functions such as reception, contract signing, and negotiation, etc

Exclusive color palette

The whole space is dominated by Morandi colors (hues widely seen in Giorgio Morandi’s paintings), such as light gray, grayish pink and pale blue. 

Those soft colors are matched in diverse manners, which presents varying and rich visual effects. They echo with each other and showcase classy balance and coordination. The Morandi color palette has lasting appeal, which carries the company’s wish to help every young KOL to have a long career development span.

Instant, efficient and free communication is essential for Ruhnn Culture, since it’s at the forefront of Internet trends. Considering this, inDeco created an open office area, which ensures close connection among the staff and makes the space more inspirational. The designers adopted delicate and rational bluish gray as a basic hue, while shaking off complicated designs and excessive decorations, thereby created a simplistic yet dynamic space as well as a free working atmosphere.

Partitions on the desk and in the space well balances privacy and openness. People, objects and the space are integrated, together generating flexible and diversified working scenes. The hollowed-out partitions within the space look like windows and beautiful pictures, which separate different sections while connecting them as well. 

The arched shape of each letter of the brand name “Ruhnn” are subtly incorporated into the design of those partitions, which perfectly blends the brand’s visual identity into the space, makes the space animated and endows it with a sense of layering.

courtesy -worldarchitecture