Project Name: Amazon BLINK, Gurgaon
Location: GURGAON – INDIA
Typology: Retail Design, Fashion Studio
Architectural Firm: Ultraconfidentiel Design, New Delhi
Architect/Designer: Ultraconfidentiel Team
Client: Amazon Development Centre (India) Pvt. Ltd.
Project Year: 2017
Project Area: 45,000 Sft.

Amazon BLINK – Fashion Studio was a very unique project; earlier harboring New York and London, Amazon gave us the opportunity to conceptualize the first of its kind Amazon Fashion Studio in India.

Designed to boost creativity and interactions between all generations of fashion designers, BLINK studio’s energy is fully enhanced thought open spaces and collaborative areas.

The subtle blend of modern designs and revisited indian traditions inhabits this studio and gives its uniqueness.

All along the place, details have been thought by Ultraconfidentiel’s Design team to tell a story and depict not only fashion but also the essence of India.

For this studio, one of the requirements was to bring some Indian touches though the space to create its identity; for instance, we decided to focus on phone booths to show the cultural diversity of India though fabrics specific to different regions.